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Marketing can be any strategy that a company uses to expose and promote its brand to customers and make a stronger custom-brand affiliation. It involves the concepts of advertisement, direct and indirect marketing campaigns, the theory of AIDA (Attention-Interest-Desire-Action) and many other pertaining concepts and theoretical models.

Marketing dissertation

A well-constructed dissertation should depict the student’s tight grip on the marketing concepts and strategies. A well-written marketing dissertation would include the following elements:



-Critical observation

-Decision making

It must be creative enough to keep the reader engaged in the matter. Like all dissertations, a marketing dissertation also involves thorough and in-depth research with a demonstration of an argument in response to a central idea. Through dissertation, a student’s concepts with the ability to demonstrate them in relation to in-depth research and study are checked.

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